Category: Technology

Checklist for SEO developing

<h1>SEO Webdesign</h1>
<a href=”http://www.webproffen.no/”> SEO web design</a> is response marketing, meaning that you develop a site that is a response to a demand that people search for online. For this reason you will be restricted to the demands of search-engine indexing criteria when developing a SEO optimized website.
In today’s competitive online business climate you can get far with a pretty poorly designed web site as long as it is optimized properly, just as you might fail miserably with a fantastic looking site because you did not take into account how search-engine spiders crawl and index sites.
Companies and designers that really know their <a href=”http://www.webproffen.no/seo-sokemotoroptimalisering “>SEO</a> will have a huge advantage as they will inevitably drive more traffic to and generate more business for their clients web sites than the competition. This article aims to give website owners an insight into important SEO design elements as well as providing a checklist for web designers regarding how to proceed in designing a well optimized website.
The following is a <h2>checklist for creating a SEO optimized website:</h2>
Create a vertical directory structure that supports the hierarchy of the keywords you want to achieve high ranking for in search.
Develop static pages with unique urls
No duplicate content
Keep the most important content above the fold!
Include a site map xml to facilitate search-engine indexing.
Use Meta robots to exclude content you don’t want to have indexed by search-engines.
Use a canonical link. This allows you to specify the preferred version of a URL. If the same content is accessible and visible through multiple URLs as a result of session IDs or tracking tags etc., the canonical link will override these and thus eliminate duplicate content issues.
Do not build a site entirely in Flash (unless you want it to be invisible!)
Allow easy use of internal links in the copy.
Do not use images for navigation, use html text.
Make sure that the site is displayed also with javascript disabled.
Use keywords in navigation elements.
Avoid  (over)use of Ajax. As with Flash content you need to make sure that it is accessible via alternative methods. With modifications Ajax content can be made crawlable.
Include RSS feed on content that is “newsworthy”. This facilitates not only user subscriptions, but also faster indexing by search-engines.
Use W3C compliant code, keep the loading time fast.
Do not use frames for content you want visible.
Optimize alt-tags,  use “keyword” instead of “picture 1″ .
Have a custom 404 page.
Fix broken links.
When changing urls, always use a 301 redirect to avoid duplicate content and to ensure that links to the page now link to the new url!
Ensure that the CMS handles title-tags, headings, anchor-texts etc. independently. The web-editor should always be allowed to override any automation in the system.
<h2>Use a SEO friendly design solution</h2>
Website owners will benefit greatly from starting their project “at the right end.” That is, starting with a site architecture that is based on solid keyword research, and then go through the checklist with designers to ensure that the result of rigorous planning and original ideas will, in fact, be visible and well ranked!