Designing and building websites is an ongoing process. Even when your website is live, problems like slow page load times are bound to arise in the future.
Making visitors wait while your website loads is unacceptable in today’s fast-paced marketplace. Every one-second delay in your website‘s effectiveness can lead to lower conversion rates. Visitors leave a webpage if it takes more than three seconds to load. Not only are sales opportunities lost to visitors who leave the site, but a high bounce rate also hurts your site’s rating, which in turn hurts your future conversion rates.
So, what are your solutions to speed up your website? You could start by focusing on the most important factors.
A content delivery network (CDN) is a collection of web servers that are spread across various geographical areas and work together to deliver content from the web to end users, taking into account the location of those users.
All website requests are forwarded to a single server when hosted. Each request takes longer to process because of this. When users are physically away from the server, load time increases. User requests are sent to the nearest server with a CDN. As a result, users receive their content faster and the website itself works faster. This is an expensive, but very effective method to speed up loading time.
If you feel overwhelmed by this step to optimize the loading time of your website, you can refer to the belly guide to assist you.
Optimize images before uploading
Before uploading images to your website, make sure they are optimized first. Simply resizing the image will ensure that it fits properly on your page. So you won’t waste time loading a large image. You can also use a tool to further enhance the image. The file size is reduced without any quality loss. You can then upload the image to your website from there. Using a plugin to further optimize and reduce the file size of each image once uploaded is an option, but not required.
Test and measure page speed
One of the most useful steps to take is to see how fast your page is loading. There are many ways to determine which benchmark you are going to try to beat and whether or not your page is having serious speed issues.
To be on the safe side, you can perform a test on different providers and use the average of the results to estimate the performance of your page. Even if your average speed is less than 1.5 seconds, you can still improve. If your performance is above 2.5 seconds, you may consider making some changes.
Minify CSS and JS
In the end, you can consult a professional programmer to help you with CSS and JS codes and increase your website loading speed.
Opt for a performance-oriented hosting solution
The performance of your website is heavily influenced by the hosting company you choose. This includes the speed of its pages. Ignoring the quality of your web hosting to save money is one of the worst mistakes you can make.
Cheap hosting usually means poor performance. Be aware that sharing resources on a busy server can slow page load times.
“performance-oriented” hosting solutions prioritize speed over other factors. These services do not offer shared hosting, so other websites will not use your resources.
Configure expiration header
Every time someone accesses your website, your website files are downloaded and stored on their device. This allows your website to load faster for the user the next time they access your web page. The length of time these files will be kept on their computer is dictated by an expiration date that is included in the file header. With the expires header, you can specify a time limit that a cached version of a certain file type will remain available before the browser has to download it from the server again.
You have the option to configure the expires header so files never expire or increase the expiration date so it doesn’t affect your server load time or the pages you load .
The time it takes to load a page is a key aspect of how people interact with your website, how easily visitors convert into paying customers, and how well your website ranks. organic in search results. With the tips mentioned here, you can take your website from lag to best-in-class in no time.