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Launch of the second edition of Wimbart Office Hours
Wimbart, the public relations agency specializing in Africa and emerging markets, has launched the second edition of its Office Hours program, which provides early-stage tech start-ups with the necessary public relations and communications tools to help them to develop their activities. In partnership with pan-African startup fund Ventures Platform and leading media platform Techpoint Africa, the three-month program will provide public relations and business mentorship to 30 Africa-focused start-ups. Targeting tech start-ups that create solutions for Africans on the continent or in the Diaspora, eligible start-ups must be under two years old, have a minimum viable product and be pre-series A. Applications are now open. .
Launched in March 2020, the Wimbart Office Hours pilot program saw 22 start-ups, including Crop2Cash, Ecodudu and Wellahealth, selected from a pool of more than 80 applicants from Africa, Europe and the United States. Successful start-ups participated in an in-depth PR + Q&A webinar with Wimbart Founder and CEO Jessica Hope, followed by dedicated one-on-one sessions with senior members of the Wimbart team, which covered in depth how PR might support their specific needs. business goals. The power of storytelling, the anatomy of a strong press release, and the art of presenting to reporters were just a few of the topics covered during the program.
Office Hours attendees reported impressive milestones, including coverage in leading international and pan-African media, increased customer attraction and investor interest, among early results. The spirit and practical nature of the program is expected to continue as Wimbart has launched an online alumni network to continue supporting early stage start-ups and enabling peer-to-peer collaboration.
Starting in August 2020, the second Wimbart Office Hours cohort will have access to three expert webinars led by Jessica Hope, who will be joined by Kola Aina, Founder and CEO of Ventures Platform, and Adewale Yusuf, Founder and CEO of Techpoint. The webinars will focus on the importance of communication for growth, investment and reputation management. These will be followed by three one-on-one sessions dedicated to PR office hours with senior members of the Wimbart team, and one corporate mentoring session with a Ventures Platform advisor.
Speaking on the launch and partnerships, Jessica hope Says: âRight after wrapping up our first hours of Wimbart office and working with an amazing first cohort, we’ve taken into account some great feedback and we’re really excited to continue the momentum as we begin our search for ‘a fresh start-ups from across the continent to join us in August. For the second cohort, we have incredible technology ecosystem partners joining us – Ventures Platform and Techpoint – allowing us to add another layer of expertise to our program offering.
âWe also enjoyed working on the Wimbart Alumni Network, which opened yesterday, where tech start-ups we are in contact with can stay in touch with all mentors, ask for communication advice when needed. and we may also share incoming information. media opportunities when they arise. We hope that with the launch of the Wimbart Alumni Network, we will create a vibrant community of start-ups that share knowledge and opportunities and also foster cross-border and intersectoral collaboration.
On the partnership to run the program, Kola Aina, the founder of Ventures Platform says: âInvesting in start-ups goes beyond writing checks. Communicating effectively for talent, growth and investment can seem like a minefield at first, so we are delighted to provide this strategic support as part of the Wimbart Office Hours program, helping the next wave of African innovators in their journey. trip.
AdÃ©wale Yusuf, Founder and CEO of Techpoint Africa added: âIt gives me great pleasure to be part of the latest edition of the Wimbart Office Hours program. Start-ups need the right strategies to best communicate their value proposition, and this will open their eyes in terms of brand awareness to help them achieve scalable growth.
Tech start-ups interested in the Wimbart Office Hours program can find out more and apply through the Wimbart website. Applications close at 12:00 p.m. WAT on Friday July 24. Successful applicants will be notified before Wednesday July 29. #WimbartOfficeHours