entrepreneur Burley merges online with brick-and-mortar clothing store | Local

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BURLEY – An entrepreneur from Burley combines a thriving e-commerce business with a physical store that directly markets to customers online twice a day through direct sales.

June & Crew Boutique, 713 N. Overland, is age, size and geographically included with its online presence, said owner Stevie Miskin.

June’s name, she said, is a surname shared by herself, her grandmother and her youngest daughter.

“The store is not just for one type of person or body,” said employee Brie Bennett.

The clothes, she said, are not only beautiful and comfortable to wear, but they are also easy to wear, thanks to Miskin’s manual selection of items.

“She picks things that look good on a lot of people,” Bennett said.

Miskin has eight employees, including one of her daughters, Rylee Miskin, and all of the employees serve as clothing models.






Owner Stevie Miskin hands one of the soaps she sells at June and Crew Boutique in Burley.


DREW NASH, TIMES-NEWS


The models are able to display a wide range of sizes at online events which can be viewed through an app. The company also has a Facebook page and a website.

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All new items are featured by models online before they hit store shelves, where customers can try them on before they buy.

Miskin moved to Mini-Cassia with her husband from Utah after her parents moved here.

A mother of three, she first established herself as a retailer and bestseller for a California-based direct selling company.

“When I started out, I just needed something of my own,” Miskin said.

She then ventured out on her own and started an independent product and clothing sourcing business and sold online for seven years before launching June & Crew three years ago.

The company moved into its store on August 1.

“It’s really fun to have someone pick up something that they think is really cute that I picked out for the store,” Miskin said.

Forty-eight percent of its online shoppers are local.

Miskin likes the store’s inventory to refresh quickly, but has been surprised since the storefront opened at how quickly she has to place orders.

“I am delighted to see people coming to shop here,” said Miskin.

During live sales, models chat with customers and answer questions.

Bennett said that customers who log in to sales are always nice in the chat and there is a real sense of community.

The models talk about how clothes fit and feel – something shoppers can’t get from a large chain store, Bennett said.

All clothing is photographed on models in-house and no stock photos are used.

Many customers identify their body type as similar to one of the fitted models, which makes it easy for them to determine how a particular style or item will suit them, Bennett said.

“I don’t need coffee,” Bennett said. “Direct sales are my pick-me-up. I just need my daughters.

Since working at the store, Bennett has tried on types of clothes she would have worn before and found new styles to suit her.

Miskin orders new merchandise almost every day, and her business model is to never rearrange an item when it’s sold out.

“Once it’s gone, it’s gone,” Miskin said. “And we’re on to the next trend.”

She names some of her articles after clients, colleagues or friends.

The store sells women’s clothing, shoes, and personal care items like bath bombs and shampoo, as well as Legally Addictive snacks, which sell out quickly, she said, and easy meal mixes. .

“I like to find a need that people have and then fill that need for them,” Miskin said.

Customers can shop in-store from 10 a.m. to 6 p.m., Monday through Friday. – Fri, 10 a.m. – 5 p.m. Sat and the store can extend its holiday hours on Sundays, as needed. The June & Crew Boutique app is available for Android and Apple phones and delivery is available.

Live sales take place at 10 a.m. and 5 p.m.

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