If you’ve visited the Chrome Web Store recently, you may have noticed that many extensions show up with a featured and established publisher badge on the Store.
The Chrome Web Store is the go-to place for installing browser extensions. Since many browsers are based on the same kernel as Chrome, users of these browsers can also install extensions from the Google store.
The badge may look similar to the recommended badge that Mozilla has been using since 2019 in the Firefox Add-on Store, and there are indeed some similarities. Recommended Firefox extensions are curated by Mozilla, and extensions with the featured badge in Chrome are also handpicked by members of the Chrome team.
Google notes that the featured extensions technically follow the company’s best practices and “meet a high standard of user experience and design.” In addition, to be selected by a member of the Chrome team, extensions must respect user privacy and have a “clear and useful product detail page for users” and featuring “quality images and a detailed description “.
The second badge that Google launched on the Chrome Web Store provides validation for publishers. The “Established Publisher Badge” highlights Chrome Web Store publishers who have verified their identity and have “a consistent positive track record with Google Services and compliance with Developer Program Policy”.
The publisher badge appears to the right of the publisher’s name or web address. It comes in different sizes, depending on the length of the publisher’s name.
Google notes that any extension developer will be considered, provided the developer “has no unresolved violations and complies with the Chrome Web Store’s Developer Program policies.” It takes at least two months for new developers to qualify for inclusion.
Google is experimenting with other inclusion options. Currently, it’s running a trial that “allows developers to name extensions for the featured badge.”
The Featured badge confirms that an extension adheres to Google’s best practices and respects user privacy. It does not tell users anything about the functionality provided or its usefulness. One of Chrome’s most popular extensions, uBlock Origin, doesn’t have the featured bag or vendor verification badge, but it’s still one of the most useful extensions for the browser.
The Established Publisher badge seems to be more useful, as it weeds out new publishers and some of the bad actors. Although Chrome users should not blindly trust them, it can play a role when it comes to verifying Chrome extensions.
Now you: What do you think of Chrome’s new established editor and featured badges?