Jumia partners with Coca-Cola to provide online shopping to consumers in Africa


Consumers can enjoy convenient delivery of Coca-Cola products from the comfort of their homes

Jumia (NYSE: JMIA), Africa’s leading e-commerce platform, today announced a partnership with Coca-Cola Africa Operating Unit to provide consumers with access to Coca-Cola products from the comfort of their homes. The partnership will provide a steady supply of Coca-Cola’s beverage portfolio to consumers who prefer to shop online through the Jumia platform and ensure that they receive their orders in the shortest possible time.

We are pleased to partner with Coca-Cola to meet consumer demand for everyday products with the fastest delivery times and at affordable prices. Following the launch of our Quick Commerce stores, we are pleased to let our consumers know that they can expect delivery of their beverages in less than 20 minutes, providing the ultimate in convenience.“said Romain Christodoulou, commercial director of Jumia.

This decision will increase the assortment available on Jumia and support the timely delivery of products. Consumers will also benefit from promotions such as “buy one, get one free” and discounts of up to 20% on Coca-Cola orders. The initial deployment will be in Nigeria, Egypt, Kenya, Morocco, Ivory Coast and Uganda.

We are delighted to partner with Jumia as we strive to meet the needs of consumers across Africa by making our drinks available for home delivery when they need it. Thanks to this, we will offer an alternative for easy and quick access to Coca-Cola brands in several categories of drinks to hydrate and refresh.said Minas Vourodimos, Vice President, Customer and Business Leadership – Coca-Cola Africa Operating Unit

There has been a noticeable increase in everyday product purchases on Jumia since the COVID-19 outbreak as more consumers than ever before continue to embrace online shopping. Grocery/daily essentials is a fast growing category on Jumia, according to the Africa e-commerce report titled Jumia Africa e-Commerce Index 2021.


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