More than 400 million Pinners come to the platform each month to discover new products and buy brands that inspire them. With new merchant features, including the Pinterest Shopping API, Pinterest makes it easier for merchants to create engaging shopping experiences for the millions of Pinners on the platform, the company said in a statement. hurry.
The vision of the Pinterest Shopping API is to inspire commerce. Pinterest is expanding its investments in shopping and measurement functionality, including product catalog and metadata management, to enable more efficient and improved data quality for merchant products. The Pinterest Shopping API led to a 97% level of accuracy for price and availability data.
Pinterest, a US-based image-sharing and social media service, has launched the new API for shopping, product tagging for Pins, catalog video, and the Shop tab on Pinterest’s profile. Pinterest company. Innovative new merchant features help retailers succeed on the platform, giving Pinners an even more expansive shopping experience.
Product tagging on Pins is a shopping feature that allows Merchants to make their Lifestyle Pins shoppable and helps Pinners easily go from inspiration to action. With product tagging, merchants can add products from their catalog to their scene images. Pinners can easily search for the exact items they love from the inspirational images they find
Over the past year, the company has seen promising results with video-like ad formats over static formats (158% increase in CTR, 42% reduction in CPC, 58% reduction in CPA) on the platform. Pinterest continues to invest in video with merchants, enabling video assets in their product catalog to give Pinners a view of the product from multiple angles when making a purchase decision and driving conversions.
Pinterest continues to create new tools and resources to help merchants create a more inspiring storefront and showcase products to shoppers as they seek to take action. With the new Shop tab on the business profile, merchants can easily display purchasable products to browse Pinners. This new feature is a high-intent shopping surface, with 30% of Shopify merchants on Pinterest getting their first payment awarded from their Shop tab.
This new feature not only allows easier management of product groups right on their Shop tab, but also customizable product group cover images and descriptions, and an improved mobile interface for a seamless Pinner experience.
“At Pinterest, our goal is to turn inspiration into action, and our vision for shopping is to make it possible to buy everything that inspires Pinners on the platform. In 2021, the number of Pinners interacting with the shopping areas on Pinterest grew by more than 215%, and 89% of Weekly Pinners use Pinterest as inspiration in their shopping journey.New shopping features like the API for Shopping allow brands and retailers to ‘reaching high-intent pinners during the first stage of their buying journey with the most up-to-date catalog data’, Jeremy King, SVP of Engineering at Pinterestsaid.
“Pinterest’s new API has enabled Zazzle to effectively and efficiently promote hand-picked design collections through shopping campaigns. We’re seeing some promising early performances and we’re excited for the potential this has to continue to showcase our talented community of independent creators. » Chris Lentini, Director of Marketing Technology, Zazzlesaid.
Fibre2Fashion Information Desk (GK)