Skechers opens its own online store in the Benelux

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Trainer brand Skechers launches its own e-commerce platform in the Benelux. Online shoppers can now visit the new skechers.be and skechers.nl websites.

Direct-to-consumer strategy

For the first time, Skechers has an e-commerce site under its own brand in the Benelux. The brand was already available online in multi-brand stores and platforms like bol.com, Torfs, Zalando or Ziengs, but with the launch of this new e-commerce platform, the brand takes a big step in the field of sales activities. direct to consumers in the Benelux.

Country Manager Maurice van Berkel sees the online store as an added bonus for his business, giving Skechers the opportunity to showcase its brand, introduce new collections and target a wider range of Benelux consumers who may have been overlooked so far.

The launch of the Benelux online store is part of the brand’s international direct-to-consumer strategy: Skechers has seen a strong increase in online activity during the pandemic and therefore considers it necessary to continue investing in the digital space and e-commerce. “It gives consumers the choice to shop where and when they feel most comfortable, whether from home or in our physical stores,” says COO David Weinberg.

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The sneaker brand Skechers is launching its own e-commerce platform in the Benelux. Online shoppers can now visit the new skechers.be and skechers.nl websites. Direct-to-consumer strategy For the first time, Skechers has an e-commerce site under its own brand in Benelux. The brand was already available online in multi-brand stores and platforms like bol.com, Torfs, Zalando or Ziengs, but with the launch of this new e-commerce platform, the brand takes a big step in the field of sales activities. direct to consumers in the Benelux. Country manager Maurice van Berkel sees the online store as an added bonus for his business,…

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