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Tems puts on its Reeboks and helps the brand project itself into the future: the sportswear giant has just announced a new campaign with the Nigerian singer, teaming up to relaunch an iconic sneaker for 2022.
The new campaign, called “Life is Classic”, inaugurates the Spring/Summer 22 line of Reebok Classic Leather sneakers. New iterations of the retro sneaker include the Classic Leather 1983 Vintage, which is inspired by the original 1983 iteration of the sneaker, and the White Gum, as seen on Tems. Archive-inspired details abound, making these sneakers a must-have for casual outfits. Shop the new Classic Leather unisex line now at Reebok.com, starting at $80.
Last month, Reebok announced its first collaboration with Tems in “Life is Not a Spectator Sport,” a new brand platform that also featured Allen Iverson, Arca and Brent Faiyaz as team members. “Life is Classic,” which Reebok describes as a “product story” around classics, involves “emerging creative talent,” including Maurice Harris, Tsunaina, Ghetts, Lolo Zouaï and Lazarus Lynch, in addition to Tems.
Tems announced her partnership with Reebok via Instagram, posting a video of herself wearing classic leathers in the White/Gum colorway with the caption, “Life Is Not a Spectator Sport.”
“Classic Leather is one of Reebok’s most timeless sneakers that has established itself over the years as a true industry icon,” said Fionna McQueen, senior director of classic products at Reebok, in a press release. . “For Spring/Summer 22, we’re thrilled to reintroduce classic leather and extend its heritage. The range of creatives we’ve partnered with to tell our ‘Life is Classic’ story helps celebrate the distinctive of the silhouette, while redefining what it means to be a classic today.
Reebok functionality aside, Tems has been making waves. The Nigerian native received wide-ranging recognition with a Drake feature film Certified Loverand then released one of our favorite records of the year, If Orange was a place.
Head over to Reebok.com now to check out the new line of classic Tems-approved sneakers.