UnitedMasters has launched its own marketplace for buying and selling beats. It’s not exactly groundbreaking, but it’s a smart addition to the company’s popular and growing list of features and services for indie musicians.
by James Shotwell from Haulix
UnitedMastersthe “pocket label” for independent artists, announced the release of Exchange beats, a curated marketplace for buying and selling beats. The Beat Exchange connects producers with UnitedMasters’ 1.5 million independent artists while providing them with best-in-class tools to upload and manage a personal storefront of beats.
UnitedMasters artists now have access to purchase or license beats from emerging and established producers, like the 3-time Grammy Award-winning producer Hit Boy (Nas, Drake, Beyoncé)́ , turbo (Gunna, Travis Scott, Lil Baby), Sham “Sak Pase” Joseph (Kodak Black, Rihanna, SAINt Jhn), Kato on the track and David Morse who is currently on the Billboard Hot 100 for Lil Durk’s song “Headtaps.”
The new offering is designed to simplify the search for beats when searching for specific sounds (genre, mood, instrument, etc.) and drive discovery through editorial playlists that highlight emerging and established producers. The Beat Exchange is available on the UnitedMasters desktop app and mobile app which is now available for download on iPhone and Android.
“Producers determine the sounds of our time, yet they are often overlooked. Our goal has always been to give independent artists the best tools to build lasting and successful careers in the music industry. Now we’re not only giving producers access to artists, but also the recognition they deserve as creators,” said the founder and CEO of UnitedMasters. Steve Stoute. “The Beat Exchange is another way to challenge the status quo, directly connecting brilliant artists and producers so they can continue to take ownership of their creative journeys.”
“I started making beats in my bedroom and uploading them to Myspace,” said Hit Boy. I know the struggle and how difficult it can be as an emerging producer. By working with UnitedMasters, I want young producers and artists to have what I didn’t have. UnitedMasters will give emerging producers the right tools, exposure and access to brands to help their careers explode.
Beat Exchange serves as an intuitive platform for producers to upload and sell their beats, opening multiple avenues to earn from their beats. The Marketplace will offer producers what UnitedMasters has always provided independent artists – a bridge to big brands through exclusive opportunities and partnerships to generate new revenue streams. Beat Exchange also gives producers valuable exposure by leveraging the UnitedMasters community of over 1.5 million artists.
Beat Exchange will provide participating producers with:
- The possession: Opportunity to retain 100% of beat sales and enjoy exclusive benefits by joining the UnitedMasters SELECT program, or retain 90% of sales with no upfront cost
- Licence : A choice of three licensing models – non-exclusive, exclusive, or buyout – and the ability to customize sales needs, including price and contract length
- Brands + Synchronization: Exclusive opportunities to monetize or license your beats with top global brands like ESPN and the NBA with additional opportunities to have your beats featured in TV shows, movies, video games, and more.
- Organized discovery: Designed to simplify navigation, beats are cleverly organized by specific sounds (genre, mood, instrument, etc.) and editorial playlists will encourage discovery
Coinciding with the launch of Beat Exchange, UnitedMasters is also releasing “Who Made The Beat?” – a new content series, brought to you by Crown Royal 18, spotlighting the industry’s top producers sharing the stories behind the hit debut record that put them on the map. The episodes will feature Slade Da Monsta on Cardi B’s “Press” Phonix beats on “No Role Modelz” by J. Cole, Mr DJ on the iconic “Ms. Jackson”, and more. This series will highlight how the right collaboration between producer and artist can catapult the careers of both creators; demonstrating the powerful potential of the new UnitedMasters market.
Dedicated to empowering music creators, UnitedMasters has developed a platform where artists can streamline their creative process in a single app, including buying beats for their next track, distributing and promoting their music , access to tools to engage fans and explore monetization partnerships with some of them. the world’s biggest brands.
UnitedMasters is available for download on iPhone and Android devices. Anyone can browse and buy beats on Beat Exchange by visiting unitedmasters.com/beat-exchange on any mobile or desktop web browser.
James Shotwell is Director of Customer Engagement at Haulix and host of the company’s podcast, Inside Music. He is also a known speaker for promoting careers in the entertainment industry, as well as an entertainment journalist with over a decade of experience. His signatures include Rolling Stone, Alternative Press, Substream Magazine, Nu Sound and Under The Gun Review, among other popular outlets.