Victoria Mall business recognized by ‘better’ campaign


THE COMPANY behind a new climbing wall at a Southend shopping center has been voted one of the UK’s ‘best small businesses’.

IndiRock, which runs an indoor block wall in Victoria Mall, has been recognized by the SmallBiz100 campaign.

The family business was opened in March 2022 by Leigh residents Emily Vermont and Gordon Conroy.

He signed a 15-year lease at the mall and has already enjoyed success since it first opened, welcoming over 13,000 visitors in the first six months.

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This week, they were chosen to be part of this year’s SmallBiz100 lineup, which features impressive independent businesses across the country.

Ms Vermont, co-founder of IndiRock, admitted it was a welcome surprise and hopes it will help attract people from outside Southend.

She said: “We are beyond thrilled to be recognized by the SmallBiz100.

“Promoting as one of the best small businesses in the UK really puts Southend on the map, and that’s what we set out to do with Indirock.

“We hope this campaign will attract even more people from all over to visit Indirock and the Southend area.”

SmallBiz100 will spotlight 100 different businesses, including IndiRock, for 100 days before Small Business returns on Saturday in December.

It’s the 10th anniversary of the campaign, which is giving small businesses exposure and a reception in Downing Street, the House of Lords and the Treasury Drum with the Chancellor of the Exchequer.

Michelle Ovens CBE, director of Small Business Saturday UK, says she loves being able to celebrate and provide greater exposure for small businesses like Indirock.

She said: “It’s fantastic to be celebrating small businesses like Indirock as part of our 10th anniversary campaign.

“Over the past decade, we’ve been able to shine a light on dynamic companies from across the country that remind us of the incredible tenacity and determination of small businesses in this country.

“It’s great to have Indirock in this year’s SmallBiz100 lineup.”


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