Vivaldi CEO accuses Microsoft of being “clearly anti-competitive” by pushing the browser Edge

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The CEO of Vivaldi has drawn a great deal of criticism against Microsoft in a new movement in the browser wars, accusing the software giant of going back “to its old tricks” by promoting the Edge browser in Windows.

Jon von Tetzchner, managing director of rival browser Vivaldi, wrote a lengthy blog post complaining about how “frustrating it is in 2021 to see Microsoft again flagrantly engage in anti-competitive practices.”

We’ve, of course, been making a lot of comments lately about how Microsoft is treading a thin line in terms of pushing too hard with promoting Edge in its Windows desktop operating system.

More recently this has included pop-ups that specifically attack Chrome (“this browser is so 2008!”) And serve ads for other Microsoft services in Edge, while making it harder to change your default browser away. Edge in Windows 11 (the latter is a course Microsoft is apparently reversing, thankfully, at least in drafts for now).

As Tetzchner points out, when he got a new Windows laptop, the first thing he did was use Edge (which is the browser’s default choice, of course) to search for Vivaldi in order to find it. install, but the operating system warned him that “there’s no need to download a new web browser” because, basically, Edge is the best in the market.

Tetzchner further points out that Microsoft is asking for confirmation to switch Edge to a new default browser, and even after that, the next time you use Edge, a panel will appear to try to recover the default position. Navigator.

He further observes: “Microsoft’s measures seem hopeless. And familiar. Clearly they don’t want you to use other browsers. They even offer to pay you to use the browser through their Microsoft Rewards program.

“It’s not the behavior of a confident company that develops a superior browser. It is the behavior of a company that openly abuses its position of power to get people to use its substandard product just because it can.

He urges people to demand that Microsoft be investigated for these “obvious anti-competitive practices.”


Analysis: An overzealous push from Edge is arguably unnecessary anyway

We will leave aside any arguments that Edge is an “inferior product” because we disagree on this point. It’s actually a pretty good browser in a lot of ways, and that stuff makes Microsoft’s actions and overzealous pushes all the more mystifying (and frustrating). Edge should really sell out, over time, so hey Microsoft, why not do just that: play the game of waiting, keep improving the browser, and watch the level of adoption increase over time. past.

We agree that Microsoft needs to avoid all this Edge promotion in Windows 10 and 11, as if anything it might backfire on people and take people away from the browser, anyway. And certainly any deviousness when it comes to trying to change default browsers should definitely be stopped.

The path of pop-ups and countermeasures trying to keep you from leaving Edge as your default browser will of course not be new to experienced Windows users. But this type of dialog could confuse the less tech-savvy, and even cause them to revert to Edge by accident, potentially, which really isn’t enabled.

Windows – or any other operating system – should be designed around usability, and this usability extends to allowing the user to choose their browser without any hang-ups or “reminders” that they might be confused or confused about. stumble.

Via Neowin


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